The real economics of influence: what seven Ganax campaigns reveal about performance pricing
After seven large-scale campaigns, the data shows a clear pattern: performance pricing isn't just fairer — it's more efficient.
For years, influencer marketing has been defined by uncertainty. Brands paid fixed fees and hoped for results, with little visibility into what actually worked. Ganax set out to change that by building a performance-based model where brands pay only for verified impact, and creators are rewarded for measurable results.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn't just fairer; it's more efficient.
Seven campaigns, one model
| Brand | Engagement | CPM (MXN) | Approval | Rejected | Recommendations |
|---|---|---|---|---|---|
| Goicoechea | 9.8% | 273.32 | 66.37% | 27.43% | 6.2% |
| Vanart | 10.2% | 308.79 | 43.82% | 48.88% | 7.3% |
| Cicatricure | 8.1% | 305.30 | 83.46% | 11.02% | 5.52% |
| Suerox | 7.4% | 158.26 | n/a | n/a | n/a |
| Tío Nacho | 10.4% | 303.56 | 85.19% | 10.49% | 4.32% |
| Asepxia | 8.3% | 306.54 | 85.42% | 4.17% | 10.41% |
| Lomecan | 12.3% | 288.88 | 85.19% | 10.49% | 4.32% |
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290 — roughly half the cost and double the engagement of typical influencer benchmarks in the region.
From awareness to performance
Each brand entered Ganax at a different stage of maturity. Early campaigns such as Suerox 1 and Asepxia 1 focused on mass awareness. As AI approval and the CURP framework rolled out, later campaigns like Asepxia 2 and Lomecan shifted toward message consistency and measurable conversion intent.
- Phase 1 — Awareness: high reach, moderate engagement, broad creative freedom.
- Phase 2 — Optimization: AI approval ensures compliance and quality control at scale.
- Phase 3 — Precision: CURP adds sentiment checks, language verification, and call-to-action scoring for conversion-ready content.
Why this works
Ganax's logarithmic payment model ensures that each additional view has diminishing value. Smaller creators receive higher pay per view, while large campaigns avoid runaway costs. The model rewards authentic engagement instead of inflated follower count. For the first time, brands can treat influencer marketing like any other performance channel — CPM is predictable, ROI is measurable, and every impression is verified.
A new benchmark
Across seven brands and hundreds of creators, Ganax campaigns achieved almost 10 percent engagement at a cost below MXN 300 per thousand impressions. That combination — high engagement, controlled cost, and verified impact — sets a new benchmark for influencer efficiency in Latin America. The takeaway is simple: the economics of influence have changed. With Ganax, every peso buys proof.