About Ganax

Creator marketing built around measurable results

Ganax is a performance-based creator marketing platform that helps brands launch, manage and measure campaigns without the complexity of traditional influencer programs.

We bring campaign creation, creator participation, content review, performance tracking and payouts into one system. Brands define the objective and campaign requirements. Creators choose whether they want to participate. Ganax manages the infrastructure connecting the two.

Our first platform launched in late 2024 with a clear premise: brands should not have to pay for promised influence without knowing what it will deliver.

Ganax is building a more transparent model where creator marketing can be managed with the accountability, scale and data brands expect from other digital channels.

The marketplace model

Creators choose your campaign

Traditional influencer marketing usually begins with a brand or agency selecting creators, negotiating individual fees and hoping the resulting content feels authentic.

Ganax reverses that model. Your campaign is published in the Ganax marketplace, where creators decide whether your brand, product and message are relevant to them and their audiences.

This creates a different kind of collaboration. The creators participating in your campaign have actively chosen your product rather than being assigned to promote it.

The brand still controls the campaign briefing, required messages, claims, hashtags, disclosures, formats and eligibility criteria. Creators control the creative execution — a balance that delivers consistency without removing the authenticity that makes creator marketing effective.

app.ganax.com — Campaign marketplace

Search live campaigns

AllBeautyFitnessFood

SueroX

Food & Beverage

Make Waves

Up to $4,200

View brief

Asepxia

Beauty

Sell It

Up to $2,800

View brief

PowerFit

Fitness

Prove It

Up to $3,500

View brief

Lumé

Beauty

Win It

Prize pool $10k

View brief

Performance-based

Pay for verified outcomes

Ganax's core awareness campaigns are fully performance-based. Creator payouts are determined by verified campaign results through Ganax's proprietary payment algorithm, considering measurable factors such as reach or views, engagement and audience sentiment according to the campaign rules.

Brands do not negotiate a different flat fee with every creator. They fund the campaign and pay according to the impact the participating content actually produces. This means:

Your budget is tied to measurable outcomes
Creators are rewarded for performance, not follower count alone
Strong content can scale naturally
Smaller creators can compete through relevance and engagement
Campaign costs remain transparent and accountable

Ganax does not simply report performance after creators have been paid. Performance determines what they earn.

app.ganax.com — Your earnings

This campaign

Reach412,900

Engagement38,140

Attributable sales312

Estimated payout

$3,180.00

Calculated from verified results

Four ways to run campaigns

One infrastructure, four campaign models

Brands do not all have the same objective. Ganax supports different campaign models through one automated infrastructure.

Make Waves

Create broad awareness through multiple authentic creator voices and pay entirely according to verified performance.

Designed for product launches, seasonal campaigns, brand repositioning, market entry and sustained visibility.

Creators produce and publish content around the same campaign message. Ganax reviews each submission, tracks its performance and calculates creator payments through the Ganax algorithm.

The result is scalable awareness without the financial risk of paying creators in advance based on projected reach.

Prove It

Discover creators who can follow your brief and produce strong commercial content before inviting them into paid work.

Creators complete practical brand-style challenges to build their portfolios and earn verified Ganax skills and category tags.

Ganax evaluates each submission and creates a structured record of demonstrated capabilities, so brands can identify creators based on what they have actually produced:

Product demonstration
Strong storytelling
Direct-response content
Educational content
Strong call to action
Strong reason to believe
Category expertise
First-submission approval
Brand-safe content

Standard submissions do not automatically grant commercial usage rights. Brands may shortlist creators and invite them into paid opportunities; commercial use requires a separate paid agreement.

Win It

Generate creator participation through a campaign with a fixed prize pool.

Brands define the prize, qualification requirements, campaign period and how winners are selected. Ganax tracks the relevant results and applies the rules automatically. A Win It campaign can reward:

The strongest verified performance
The highest number of attributable sales
The strongest performer within a defined creator tier
Winners selected through a draw among qualified participants

The prize budget is fixed from the start, while the competitive format gives creators a reason to participate, improve and share. Ideal for launches, events, seasonal moments, creator challenges, product trials and limited-edition releases.

Sell It

Turn creators into measurable sales partners.

Each participating creator receives an individual discount code and tracked link. When an eligible purchase is attributed to that creator, they earn the agreed percentage of verified net sales. Ganax tracks:

Code use
Attributed orders
Verified revenue
Conversion rate
Average order value
Creator commission
Returns and cancellations
Top-performing creators and content

Commission can be fixed or tiered, rewarding creators more as sales increase. Sell It extends Ganax's performance philosophy from verified attention to verified revenue.

app.ganax.com — GAI content review

Campaign readiness

3 / 5

Required hashtags & mentions

Passed

Video format & length

Passed

Call to action

Fix needed

Add a clear next step, e.g. “Use my code.”

Prohibited words check

Passed

CURP framework

Review

3 of 4 elements detected

AI content monitoring

GAI reviews content before it goes live

Ganax includes an AI-powered content monitoring system called GAI. Creators upload their campaign videos to GAI before publishing, and the system reviews the content against the campaign requirements and provides immediate feedback.

Depending on the campaign configuration, GAI can evaluate:

Required hashtags and mentions
Video length and format
Spoken words, captions and on-screen text
Prohibited or inappropriate language
Product and brand references
General campaign compliance
Sentiment and message direction
Required CURP elements
Alignment with the brand briefing

Creators see what passed, what is missing and what must be corrected before resubmitting. This replaces slow, manual approval cycles with a structured process that gives brands greater consistency while creators keep their individual voice.

CURP framework

Content designed to move audiences

Ganax developed the CURP framework to improve the commercial effectiveness of creator content. CURP stands for:

Call to Action

Does the audience understand what it should do next?

Unique Selling Proposition

Does the content explain what makes the product distinctive?

Reason to Believe

Does the creator provide credible evidence, experience or proof supporting the message?

Price–Value Equation

Does the audience understand why the product is worth its price?

Most campaigns require at least three of the four CURP elements. The objective is not to make creators follow the same script, but to give them a commercial structure while preserving their humour, storytelling, visual style and connection with their audience.

Control without micromanagement

Brand safety without manual policing

Creator freedom does not mean brands lose control. Ganax evaluates campaign content before publication and can prevent videos from proceeding when they contain serious violations, prohibited language, missing requirements or messaging that conflicts with the campaign rules.

The system can review audio, captions and written content, while sentiment analysis helps identify whether creators and audiences are responding to the brand in an acceptable way.

Creators receive corrective feedback and can resubmit. Brands gain a scalable approval layer without manually reviewing every iteration through email and spreadsheets.

One connected workflow

One system from briefing to payout

Ganax is designed to reduce the operational burden of running creator campaigns. The platform brings together:

Brand and product pages
Campaign briefings
Creator eligibility
Marketplace participation
Digital campaign terms
AI content evaluation
Performance tracking
Sales attribution
Payment calculations
Creator payouts
Campaign reporting

Your team defines the strategy and campaign requirements. Ganax manages the workflows that traditionally require agencies, account managers, legal coordination, spreadsheets, individual contracts and manual payment administration.

Measurement & insight

Learn from every campaign

Ganax gives brands visibility into more than total views. Depending on the campaign type, reporting can include:

Reach and impressions
Video views
Engagement rate
Likes, comments, shares and saves
Watch time
Audience sentiment
Creator participation
Content approval rates
Cost per view
Cost per thousand impressions
Sales and revenue
Conversion rate
Creator commission
Top-performing messages and formats

This shows which creators, claims, products and creative approaches are working. Campaign data becomes an input into the next campaign rather than a static report delivered after the budget is already spent.

app.ganax.com — Ganax Academy

Free creator courses

Storytelling & structure

Complete

Lighting & sound

72%

Calls to action

45%

Content that sells

12%

Ganax Academy

Trained creators perform better

The Ganax Academy gives creators access to practical learning resources based on real campaign requirements — storytelling, lighting, audio, calls to action, product demonstrations, trust, brand briefings, analytics, community building and conversion-focused content.

Prove It campaigns can turn that learning into demonstrated skills and verified profile tags.

For brands, this creates a creator community that is not only available for campaigns but is continuously learning how to produce clearer, safer and more effective commercial content.

Built for scale

More than individual collaborations

Ganax supports creators from emerging nano-creators to established influencers, and is particularly suited to brands that want to activate many authentic voices without managing every relationship individually. Campaign access can be configured by criteria such as:

Geography
Language
Content category
Platform
Audience size
Engagement
Previous performance
Skills and profile tags
Campaign history
Ganax score or creator tier

This allows campaigns to remain open and scalable while still protecting relevance and quality.

Our mission

Creator marketing that is transparent, measurable and accessible

We are building infrastructure that allows brands to:

Launch campaigns faster
Work with creators who actively choose the brand
Replace projected influence with verified outcomes
Protect brand standards through automated content review
Discover new creative talent
Attribute creator-driven sales
Understand where campaign budgets create value
Scale without rebuilding the workflow for every campaign

The goal is not simply to make influencer marketing easier to administer. It is to make it a more accountable and commercially useful marketing channel.

Founders

Rodrigo Herrera

Co-founder

Sahra-Josephine Hjorth

Co-founder

Read bio →

Ganax was founded at the intersection of consumer brands, artificial intelligence, creator entrepreneurship and performance marketing.

The platform combines direct creator access with automated campaign infrastructure, proprietary content evaluation and results-based compensation.

What we are building next

Deeper configuration, commerce and campaign intelligence

Ganax will continue expanding the infrastructure available to brands, including richer campaign configuration, commerce integrations, sales attribution, creator portfolios, skills-based discovery, automated eligibility and deeper campaign intelligence.

Your creator marketing budget should produce measurable value — and you should be able to see where that value came from.

One platform. Four ways to create impact.

Launch a campaign with Ganax

Build awareness. Discover talent. Reward participation. Drive sales.

Get in touch