A message from our CEO: the new Ganax AI video approval system and what it means for you

By Sahra-Josephine Hjorth, CEO and co-founder of Ganax. "The CURP methodology is a proven formula to create amazing, conversion-driven content."

Big changes are coming to Ganax — changes designed to make your content more effective, help you make more money, and give you better insights into what works best for your audience. Influencers thrive when they have creative control, which is why we're introducing a major upgrade to our most powerful tool, GAI (our Ganax AI Content Monitoring System). These changes are here to support you, not limit you.

At Ganax, we give you the creative freedom to be who you are. That has always been our guiding principle, and nothing about that is changing. Our mission is to empower influencers to create in their own way — through satire, interviews, testimonials, or unique storytelling. You decide the products you promote, and you decide how to present them.

Starting today, your videos must contain 3 out of 4 CURP elements — Call-to-Action, Unique Selling Proposition, Reason to Believe, and Price Value Equation — in order to qualify for payment. CURP is a proven methodology designed to help you maximize impact, not restrict your creativity.

What is GAI?

GAI, our proprietary Ganax AI Content Monitoring System, is designed to enhance — not limit — how influencers create and get paid for video content. It helps ensure your content aligns with brand expectations while letting you maintain your unique voice, style, and audience engagement. GAI evaluates content in three key areas:

• Brand alignment without sacrificing creativity: GAI cross-references posts against brand messaging, tone, and aesthetic guidelines, but you control the creative execution. It suggests real-time adjustments while keeping your content authentic.
• Regulatory and ethical compliance without hassle: instead of navigating complex advertising and legal requirements alone, GAI serves as a built-in safety net for brand briefings and platform requirements.
• Performance insights to help you win: GAI doesn't just check for compliance — it provides a formula for success, helping you optimize reach, interaction, and impact before publishing.

Why we put CURP into our AI filter

While GAI ensures general quality and compliance, the CURP elements are designed to help influencers craft content that drives awareness and sales. It evaluates whether videos contain the key messaging elements that lead to conversions — ensuring sponsored content isn't just seen, but also persuades audiences to take action.

• CTA (Call-to-Action): ensures videos include strong prompts like "Swipe up," "Buy now," or "Try it today."
• USP (Unique Selling Proposition): checks that content clearly communicates what makes the product unique and valuable.
• RTB (Reason to Believe): verifies credibility-enhancing statements such as testimonials, expert endorsements, or scientific proof.
• PVE (Price Value Equation): ensures content highlights affordability, deals, or savings to enhance conversion rates.

Your video must contain 3 of the 4 elements to be approved for payment. To help you understand each one, we've written four guides we recommend reading before you start creating new content.

Within the Ganax ecosystem, we want creators to thrive, not just participate. Creativity cannot be boxed in, and we have no intention of limiting how you create. GAI is designed to give you confidence, clarity, and control. Your feedback is critical, and together we will build a new era of influencer marketing — one that is fair, transparent, and built for you. This is just the beginning. Welcome to the next chapter of Ganax.