Great campaign content needs to do more than look good. It needs to communicate the product clearly, build trust and give the audience a reason to act.
That is why Ganax created GAI, our AI-powered content monitoring system, and CURP, our framework for building stronger, more persuasive creator content.
You still control the idea, format and voice. GAI helps you make sure the content meets the campaign requirements before you publish it.
Upload your campaign video to Ganax and GAI reviews the spoken audio, captions, on-screen text and visual content.
Instead of receiving a vague rejection after publishing, you get clear feedback showing what passed and what needs to change.
GAI checks whether your content meets the practical requirements of the campaign, including:
This reduces avoidable mistakes and helps you get approved faster.
GAI checks both your audio and written content against Ganax’s library of prohibited words and phrases.
If something needs to be changed, you receive an explanation so you can revise the video and submit it again.
GAI does not simply reject content. It tells you why an element is missing and gives you guidance on how to improve it.
That means every submission helps you become better at creating commercial content that brands can trust and audiences respond to.
CURP is Ganax’s framework for sales-driven awareness content.
Your content can still be funny, educational, personal, visual or unexpected. CURP simply ensures that the audience understands the product, believes the message and knows what to do next.
To pass the CURP evaluation, your video must include at least three of these four elements.
Tell the audience what to do next.
Examples include:
A clear call to action helps turn interest into a measurable response.
Explain what makes the product different. What is the most important benefit? What makes it stand out? Why should someone choose it over another option?
Your audience should understand the product’s distinctive value after watching your content.
Give the audience proof.
This could be:
A strong claim needs a credible reason behind it.
Explain why the product is worth the price.
You might highlight:
The goal is not simply to mention a price. It is to help the audience understand the value.
Select a brand and product that make sense for your content and audience.
Review the required messages, format, hashtags, mentions and content rules.
Make the content in the format that works for you—whether that is a tutorial, personal story, demonstration, interview, comedy video or review.
GAI reviews the content against the campaign rules, safety checks and CURP framework.
You will see what passed, what is missing and what needs to be corrected.
Once the video passes the required checks and at least three of the four CURP elements, it can move forward in the campaign process.
GAI does not create your content for you, and it does not replace your voice. It gives you something creators rarely receive from traditional influencer campaigns: clear requirements, immediate feedback and a real opportunity to fix problems before publishing. You create the idea. GAI helps you make it campaign-ready.
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