Super Bowl 2025: trends, hashtags, and strategies for influencers

One of the most iconic and celebrated events in the sports calendar is approaching, and it's a golden opportunity to create content that generates real impact: the Super Bowl.

What is the Super Bowl?

The Super Bowl is the annual championship game of the National Football League (NFL), typically held on the first Sunday in February. It's not only a major sporting event but also a cultural phenomenon, featuring high-profile halftime performances from artists like Usher, Rihanna, Eminem, and Snoop Dogg. Super Bowl LVIII in 2024 became the most-watched program in American television history, with 123.7 million average viewers across all platforms, according to the NFL — plus a record 62.5 million international viewers, according to Reuters.

Social media trends

The Super Bowl floods social media. Hashtags like #SuperBowl, #SuperBowl2025, team tags such as #PhiladelphiaEagles and #KansasCityChiefs, #HalfTimeShow, and hashtags tied to the halftime performers will trend across TikTok, Instagram, and Facebook. Expect challenges, memes, and live reactions during the game — a golden opportunity to create trending content.

Celebrating the Super Bowl in Mexico

In Mexico, the Super Bowl is celebrated with the same passion as in the United States. It's a night to get together with friends and family, enjoy good food, and, of course, the game. Carnitas, chicken wings, pizza, and drinks are the stars of the night.

A winning play for electrolyte drinks

The Super Bowl is synonymous with parties and hanging out with friends. If you look at the campaigns currently available at Ganax, an electrolyte drink is the perfect companion for parties, snacks, laughter, and the excitement of the game. Suerox helps you stay hydrated and enjoy the Super Bowl to the fullest — why not show your audience how you're integrating it into your experience?

Content ideas with Suerox

• Easy Super Bowl recipes: prepare delicious snacks and non-alcoholic drinks with Suerox for smart hydration during the game.
• Party decorations: share creative ideas to decorate your space — fill a cooler with Suerox or practice throwing a can like a football.
• Live reactions: share your reactions in real time through stories or live streams, keeping your voice fresh with Suerox.
• Trivia and games: engage your audience with Super Bowl trivia and sneak in facts about the importance of hydration.

How to monetize your content

Remember to log into Ganax and claim the Suerox campaign. You must post your Super Bowl-themed content through Ganax in order to get paid. Super Bowl 2025 is an unmissable opportunity — get ready to create epic content and connect with your audience in a unique way.