GAI + CURP · Content intelligence

Protect your brand. Improve the content. Pay for verified performance.

Ganax uses AI across the creator campaign process to solve three persistent problems in influencer marketing: inconsistent content, slow approval cycles and unclear value.

Before content is published, GAI reviews every creator submission against your campaign requirements and gives the creator immediate feedback. Once approved content is live, the Ganax performance algorithm verifies the results and calculates what each creator earns.

Your brand controls the requirements. Creators retain their own voice. Ganax manages the review, feedback, measurement and payment infrastructure in between.

GAI: the Ganax AI Content Monitoring System

Automated content review before publication

Creators upload their campaign videos to Ganax before publishing them.

GAI analyses the spoken audio, captions, on-screen text and visual frames. It then evaluates the submission against the rules configured for your campaign.

GAI can check:

Required hashtags, handles and disclosures
Video format and length
Brand and product mentions
Product presentation and visibility
Campaign-specific messages
Prohibited or inappropriate language
General campaign compliance
Sentiment and message direction
Required CURP elements
Alignment with the brand briefing

Each requirement receives a clear result. When something is missing, the creator receives immediate corrective feedback and can revise the content before it goes live.

This reduces manual review, shortens approval cycles and allows your brand to work with many creators without managing every submission through email, spreadsheets or individual feedback calls.

Brand safety built into every submission

GAI checks creator audio, captions and written content against Ganax's continuously updated library of prohibited words and phrases.

Content containing serious violations, inappropriate language or missing campaign requirements cannot move forward until it has been corrected.

The creator sees what caused the problem and what must be changed before resubmitting. This creates a scalable brand-safety process without requiring your team to manually identify and explain every issue.

The objective is not simply to reject content. It is to help creators produce content that is compliant, brand-safe and ready to publish.

Immediate feedback instead of repeated approval rounds

GAI does more than issue a pass or fail.

It explains why a submission does not qualify and gives the creator clear guidance on what needs to change.

For example:

"Your video is missing a call to action. Add a clear instruction telling the audience what to do next."
"Your video does not include a reason to believe. Add a demonstration, statistic, testimonial or certification that supports the product claim."
"Your video does not include the required product mention. Review the campaign briefing and include the correct brand and product name."

The creator can correct the issue and resubmit immediately. Your team only needs to intervene when human judgment is genuinely required.

CURP: content designed to create action

Compliance is only the beginning

A creator video can follow every technical requirement and still fail to communicate why anyone should care about the product.

Ganax therefore evaluates commercial effectiveness as well as campaign compliance.

CURP is our proprietary framework for sales-driven awareness content. It helps ensure creator videos explain the product, establish credibility and give the audience a reason to act.

In standard Ganax campaigns, a video must contain at least three of the four CURP elements and pass all mandatory compliance requirements before it qualifies for publication and payment.

Call to Action

Does the audience understand what it should do next? The creator may ask viewers to try the product, visit a retailer, use a discount code, click a link, sign up or learn more.

Unique Selling Proposition

Does the creator explain what makes the product distinctive? The audience should understand the product's most important benefit and why it stands apart from relevant alternatives.

Reason to Believe

Does the content provide credible support for the message? This might include a product demonstration, genuine personal experience, verified data, research, certification, customer reviews or expert support provided through the brand briefing.

Price–Value Equation

Does the content explain why the product is worth its price? The creator may highlight a discount, bundle, product quantity, product lifespan, cost saving or another clear expression of value.

Strong campaign control without scripted creators

Your brand defines the non-negotiable campaign requirements

Key product messages
Approved claims
Required product presentation
Hashtags and handles
Legal disclosures
Video format and length
Prohibited language
Required CURP elements

Creators decide how to bring those requirements to life. They may use humour, product demonstrations, tutorials, personal stories, testimonials, interviews, routines or educational formats.

GAI protects the structure of the campaign. The creator provides the originality, personality and audience connection.

This gives brands consistency without removing the authenticity that makes creator marketing effective.

Performance after publication

Creator payouts are determined by verified results

GAI evaluates content before publication. It does not determine what a creator earns.

Once approved content is live, the separate Ganax performance algorithm verifies the results and calculates the creator's payment according to the campaign model.

For performance-based awareness campaigns, earnings are determined using verified metrics such as:

Reach or views
Engagement
Audience sentiment

Creators are not paid according to follower count, projected reach or a privately negotiated rate. Their verified performance determines what they earn. For sales campaigns, the performance event can instead be a verified purchase attributed through the creator's individual discount code or tracking link.

The measured outcome changes according to the campaign. The principle remains the same: creator compensation is tied to verified results.

A clear record behind every campaign

Content approval and performance in one workflow

Ganax brings content approval and performance data into one campaign workflow. Depending on the campaign type, your team can see:

Creator participation
Submitted and approved videos
Failed requirements
CURP elements detected
Approval and revision rates
Reach and views
Engagement
Audience sentiment
Creator payouts
Cost per view or cost per impact
Attributed orders
Revenue and conversion
Top-performing creators and content

This creates a clear record of what was published, why it qualified, what it achieved and how the campaign budget was distributed.

Learn what makes content perform

Campaign intelligence, not disconnected posts

GAI generates structured information about each creator video, including its central message, sentiment, product presentation and persuasive elements.

Combined with post-publication performance data, this helps brands understand not only which videos worked, but why.

You can begin identifying:

Which product benefits appear in the strongest-performing content
Which reasons to believe create the most audience trust
Which formats generate stronger engagement
Which creators consistently pass review on their first submission
Which messages create attention but fail to produce action
Which creative approaches should be repeated in future campaigns

Creator marketing becomes a source of campaign intelligence, not merely a collection of disconnected social posts.

One intelligence layer across every Ganax campaign

Four campaign models. One review and accountability layer.

Make Waves

GAI reviews creator content before publication. The Ganax performance algorithm then pays creators according to verified awareness performance.

Prove It

GAI evaluates practical portfolio submissions and awards verified skills and category tags when creators meet the required standards.

Win It

GAI validates eligible submissions while Ganax tracks the performance criteria used to determine campaign winners.

Sell It

GAI checks campaign content while individual discount codes, tracked links and verified sales determine creator commission.

The reward model changes. The automated review, compliance and accountability layer remains consistent.

Better creator freedom. Stronger brand control.

Ganax gives creators room to communicate in their own voices while giving brands a scalable system for protecting campaign requirements, improving commercial quality and connecting spend to measurable results.

Talk to our team about your next campaign