How Asepxia and Ganax used AI to redefine influencer campaign quality
Between two Asepxia campaigns, Ganax introduced an AI approval and feedback system that changed how content is reviewed before it goes live.
Asepxia is one of Genomma Lab's best-known skincare brands, designed for teenagers and young adults who want clean, healthy-looking skin. In 2024, Asepxia became one of the first brands to test the Ganax platform — a performance-based system that connects brands with influencers and pays only for verified impact.
The first Asepxia campaign ran from November to December 2024. It focused on educating young audiences about consistent skincare routines and reached more than 770,000 people with 1.1 million verified views and a 6.8 percent engagement rate. In early 2025, Asepxia returned to Ganax for a second campaign — and this time, something new was in place.
The AI approval system
Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live. The system analyzes every creator's video before publication and automatically gives feedback based on a traffic light model:
- Green means the video is fully compliant and approved.
- Yellow means the video meets the minimum requirements but could perform better with small improvements.
- Red means it needs revision before it can be published.
The AI does much more than check basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives. It cross-references the audio, captions, and hashtags against a library of approved words and phrases to confirm message accuracy. Finally, it checks that the content follows the brand briefing precisely, including required mentions and visual presentation of the product.
Asepxia campaign comparison
| Metric | Asepxia (Nov–Dec 2024) | Asepxia (Jan–Apr 2025) |
|---|---|---|
| Total budget | MXN 1,000,000 | MXN 680,000 |
| Number of creators | 17 | 31 |
| Total reach | 776,661 | 1,437,044 |
| Total views | 1,164,995 | 2,249,149 |
| Engagement rate | 6.8% | 8.3% |
| Average CPM | MXN 285.47 | MXN 306.54 |
| Total watch time | 9,959 hours | 61,201 hours |
| Total likes | 77,871 | 181,692 |
| Total comments | 509 | 1,237 |
| Total shares | 457 | 3,545 |
What happened between the two campaigns
The difference wasn't only technological but strategic. Influencer feedback from the first campaign helped the team simplify and clarify the brand briefing. Combined with the new AI system, this created a workflow where every creator understood what the brand expected, how to communicate product benefits, and what to avoid.
The effect was immediate. Even with a smaller budget, the second campaign:
- Doubled both reach and engagement.
- Increased watch time by more than six times, showing viewers stayed longer and connected more deeply.
- Grew likes, comments, and shares in the same upward trend, reflecting stronger emotional engagement.
The only metric that rose modestly was the average CPM, from MXN 285.47 to 306.54. Rather than signaling inefficiency, this reflects quality weighting: under the new system, Ganax pays only for verified, brand-safe, compliant impressions. Each approved view now passes multiple layers of sentiment, language, and compliance checks — making every impression more valuable.
The bigger picture
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. Ganax and Genomma Lab share the same philosophy: test, learn, and improve. Together, they proved that technology can make influencer marketing not only smarter but also more transparent, efficient, and effective.