Ensuring brand safety: how Ganax prevents offensive content from entering your campaign
AI-powered screening, a forbidden-words library, and sentiment analysis keep every campaign professional, respectful, and on-brand.
At Ganax, we prioritize brand integrity and audience trust by maintaining a strict AI-based content approval system. Brands need to align with influencers who represent their values, which is why our AI-driven content moderation system (GAI) ensures that all posts remain professional, respectful, and free from offensive language.
We prevent offensive content from entering campaigns using a combination of AI-based content screening and ongoing, comprehensive discourse analysis — of both the campaign content and the responses to the posted videos. Let's take a closer look at each component that keeps your brand safe.
AI-powered content screening
Every post submitted by an influencer is scanned for offensive, discriminatory, or inappropriate language using our AI-powered review system. If flagged, the post is rejected with detailed feedback, allowing influencers to revise and resubmit.
A comprehensive forbidden-words library
Our system cross-references content against an extensive database of restricted words and phrases, ensuring compliance with brand and platform standards. This library is continually updated based on emerging trends and feedback from our brand partners.
Sentiment analysis for brand safety
We go beyond simple word detection by employing sentiment analysis to detect negative tones or harmful language that may misalign with a brand's image. This prevents influencers from unintentionally damaging a brand's reputation through misleading or harmful messaging.
We specifically prevent influencers from posting content that carries a negative sentiment toward your brand, and we monitor the comments other people leave on the post. If the comments are largely negative, the influencer does not get paid for that video.
By implementing these safeguards, Ganax provides brands with a secure, scalable, and effective influencer marketing platform that maintains authenticity while protecting brand reputation.