The real ROI of influencer advertising: why performance-based campaigns are winning
Flat-fee influencer marketing has always been a gamble. See how Asepxia turned product fit into measurable performance on Ganax.
Flat-fee influencer marketing has always been a gamble. You pay upfront and hope the content delivers. Sometimes it does. Often it doesn't. And rarely is the ROI clear. That is why more brands are moving to performance-based campaigns, and why Ganax was built to power exactly that.
Asepxia: from product fit to performance
Asepxia is one of Latin America's leading skincare brands, developed for teenagers and young adults who want to maintain clear, healthy-looking skin. The brand's philosophy is rooted in education and prevention, not quick fixes — teaching young people proper skincare routines and consistent product use for lasting results.
The campaign sought to raise awareness among Gen Z audiences by connecting with relatable creators who could translate Asepxia's educational message into authentic storytelling. The creative direction aligned with the “Product Fit” video strategy: teaching audiences who the products are for, how to use them correctly, and what results to expect.
Asepxia on Ganax: proof in the numbers
The second Asepxia campaign ran from January to April 2025. Using Ganax's performance-based model, the brand partnered with 31 influencers across TikTok and Instagram. Instead of paying flat fees, Asepxia paid only for verified, measurable reach and engagement.
| Campaign metric | Result |
|---|---|
| Total budget | MXN 680,000 |
| Total reach | 1,437,044 people |
| Total views | 2,249,149 |
| Engagement rate | 8.3% |
| Average CPM | MXN 306.54 |
| Average cost per view | MXN 0.30 |
| Total likes | 181,692 |
| Total comments | 1,237 |
| Total shares | 3,545 |
| Total watch time | 61,201 hours |
| Number of creators | 31 |
Thirty-one creators joined organically, producing 31 approved videos that generated more than 2.2 million verified views and an 8.3 percent engagement rate. The campaign demonstrated that when creators are rewarded for performance instead of being paid upfront, engagement rises naturally and content remains authentic.
It also validated the Cost-Per-Impact model. With an average CPM of MXN 306.54 and a cost per view of only MXN 0.30, Asepxia achieved reach and efficiency comparable to paid media campaigns, without compromising creative freedom.
Top performing creators
Ganax's AI ensured quality and compliance across the campaign. 85.42 percent of posts were automatically approved, 10.41 percent received feedback and suggestions, and only 4.17 percent were rejected before publishing. The top performers were:
| Creator | Platform | Engagement rate | Estimated reach |
|---|---|---|---|
| Ricardo Esqueda | TikTok | 8.7% | 61,909 |
| Maxi Piza | TikTok | 12.27% | 38,605 |
| Luis Enrique Hernández Arriaga | TikTok | 4.04% | 41,122 |
| Steven John Valdez Aviles | 2.93% | 41,728 |
Why the results matter
The Asepxia campaign outperformed standard beauty benchmarks, achieving engagement rates 60 to 80 percent higher than average. At just over MXN 306 per thousand impressions, Asepxia reached efficiency levels comparable to top-tier digital ad networks, but with the added authenticity of influencer storytelling.
By linking every peso spent to verified outcomes, Ganax gave Asepxia full visibility into creative performance and return on investment. This clarity made influencer marketing a quantifiable growth channel rather than a branding gamble. Flat fees are yesterday. Performance is the future.