What our second Suerox campaign taught us about influencer performance at scale
In a crowded category like hydration, product benefits alone aren't enough. Here's what happened when Suerox went live on Ganax.
In a crowded category like hydration, product benefits alone aren't enough to win consumer attention. Suerox, a zero-sugar, zero-calorie hydration drink fortified with electrolytes, needed a campaign that didn't just tell audiences how amazing it is; it showed them.
Using Ganax, the brand launched an influencer campaign designed to shift perception: Suerox wasn't just for athletes. It was for everyday recovery — after work, after exercise, after a long night. And they needed creators who could bring those moments to life.
The campaign setup
The brief was simple: demonstrate Suerox as a go-to hydration solution in many diverse real-life situations. No casting. No agency selection. Suerox uploaded the campaign brief to the Ganax platform. Within hours, creators began opting in, producing and uploading content that passed through AI-powered quality and compliance checks.
What we saw in the data
Over the four-month campaign, 147 creators participated. The results were as follows:
| Metric | Result |
|---|---|
| Campaign period | Oct 30, 2024 – Feb 28, 2025 |
| Budget | $1,000,000 MXN |
| Creators who participated | 147 |
| Total views | 7,291,153 |
| Total engagement | 593,532 likes, 3,873 shares |
| Engagement rate | 8.19% |
| Average watch time | 21 seconds |
| Total watch time | 153 million seconds |
| CPM | $137.15 MXN |
Why it matters
Most influencer campaigns struggle to balance authenticity and efficiency. Suerox achieved both:
- The 8.19% engagement rate is nearly 3x the typical LATAM benchmark for branded short-form video.
- The 21-second average watch time signals true message retention, not scroll-past behavior.
- A CPM of $137.15 is cost-efficient even by programmatic ad standards, especially given the creative quality and built-in endorsement.
- With over 153 million seconds of total watch time, the campaign didn't just reach — it held attention.
This campaign wasn't optimized post-launch. It didn't require a media agency or creative oversight. It scaled because the system behind it — Ganax — made participation easy for creators, made administration automatic for the brand, and tied results to actual performance.
A model built for performance
The Suerox campaign proves that performance-based creator marketing isn't just efficient, it's effective at scale, with content that holds attention and earns trust. With Ganax, you're not buying influencer time. You're launching a campaign in a system built to:
- Attract and activate the right creators without manual recruitment.
- Deliver verified content within hours, not days or weeks.
- Automatically enforce brand rules, no manual reviews required.
- Let you track what's working in real time, and optimize as you go.
And you only pay for what performs. The Suerox team didn't handpick 147 creators. They didn't brief anyone one-on-one. They didn't wait weeks for results. They launched, monitored, and scaled — all inside Ganax. That's what we offer to every brand we work with.